
Managers-Promoters-Tour Managers
Manager
- Promote the artist’s career in all
ways and at all times
- Scheduling
- Record company relations
- Getting deals
- Booking tours/gigs
- Setting up product endorsements
- Arranging interviews/promotions
- Blagging cheap studio time
- Needs to be a tough negotiator
- Surrogate nanny
- Filters approaches
- Incredibly organised, focused,
resourceful and determined
- Keep motivation and morale going
- Typically paid 20% or artists gross
income
Promoter
- Normally works for a venue or
series of venues
- Rents venues for the night
- Books acts to appear on his nights
- Advertise and sell tickets
- Pays for venue, bands, tickets,
advertising
- If enough tickets are not sold the
promoter loses money
- If lots of tickets are sold the
promoter makes a large profit
Tour Manager
- Large scale
- Hotels for band and crew
- Ensure everyone at venue in
time for sound check
- Buses/planes between cities
- Smaller scale
- Driving the van
- Bringing the maps
- Ensuring enough CDs to sell at
shows
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